The European Data Protection Board (EDPB) has found that Meta has violated the European Data Protection Law (GDPR) by claiming that their personal data collection for advertising is 'necessary for the performance of a contract' between them and their users. Meta has now announced that it will use another unlawful basis for processing your personal data.
Instead of giving users a yes / no option, Meta now claims that it has a ‘legitimate interest’ in tracking you, merging your data with the data of others, or analysing your behavior to send you advertisements. This legitimate interest of Meta shall (allegedly) override your right to data protection and privacy – as protected in the Charter of Fundamental Rights of the EU. In simple terms, Meta claims that their interest in making a profit from your personal data overrides your rights. Regulators have previously rejected this approach.
Under Articles 21(1) and (2) GDPR users can send on “objection” to companies who claim that they have a “legitimate interest” for the processing of their personal data. Basically, this means that users can do an “opt-out”. Meta is providing an opt-out option, but if you want to make sure that you send a broad objection that covers the various claims of Meta in one go, you may use this tool to do so.
To provide this tool noyb must collect limited information from you, connect with Meta services to verify your account details, and send them to Meta. Meta processes some of your personal data outside of the EU/EEA (including the USA). Read more details here.